Q1 How would you introduce yourself?

Hello, my name is Marta Ruiz; I live in Valencia in Spain and I have been the Portfolio Marketing Manager for the Mediterranean region for AlphaBio Control since March 2020.

Q2 What does your role in AlphaBio entail?

I have to understand many facets of technical, business and marketing development of our products, as well as providing technical support to help transfer our technology to our distribution partners, such as Bayer Crop Science, ensuring our products are used in the best way possible. Although based in Spain, I also cover all Mediterranean countries and spend a lot of time in Italy.

We do our field trials to provide information to complete the technical dossiers for registration purposes, to supplement field trials of our distribution partners, and to look for new opportunities for the AlphaBio portfolio.

Q3 What do you like about working for AlphaBio?

I come from a family of agronomists dedicated to plant protection and so agronomy is definitely part of my DNA. I have spent 17 years of my career in biocontrol and biostimulant companies, but I love the way that AlphaBio is trying to change the mindsets of both farmers and growers but also big businesses, that biocontrol products have a place on conventional farms in a balanced way. Biocontrol is not easy but it is the right way to go.

I also love the sense of teamwork in the company – we are spread all over Europe and yet there is great communication and a feeling that we are doing something exciting.