Ornamental plants are plants that are grown for decorative purposes in gardens and landscape design projects, as houseplants, cut flowers and specimen display. The cultivation of ornamental plants is called floriculture, which forms a major branch of horticulture.

The Flower and Ornamental Plants Market is expected to grow roughly 6.3% over the next five years and will reach US$57 billion in 2024, from US$42 billion in 2020. In this high value but low acreage market registering conventional plant protection products is proving increasingly hard.

FLiPPER® with its with low environmental risks good crop selectivity and being a low risk product is approved for use in ornamentals in many countries across the EU and Africa and is proving highly effective at controlling many major pests when used in an integrated pest management programme.